Pepsi Max: Jungle Fever in a Can, Baby!!!

So this past weekend Republicans celebrated the 100-year-old birthday of former president Ronald Reagan. What was disappointing to me about this was the absence of the African American narrative as it relates to his politics. Even worse, is the fact that black folks themselves didn’t celebrate as “certain people” did the life of this great man. I mean everybody knows that other than any white man named Abraham Lincoln, Reagan has done the most for blacks and minorities in America. But yet Negro hypocrisy was the order of the weekend. Yep, Reagan got no love from Black folks even though unlike Obama, he created jobs for them. Yes, Reaganomics was the sperm that impregnated the mother of invention known as necessity, that birthed the entrepreneural spirit of poor people in urban communities – shout out to the 80s crack era, son!

One thing Black people didn’t fail to notice were the events of Super Bowl XLV featuring the Green Bay Packers and the Pittsburgh Steelers. And of course as tribal as colored folks are, they wanted the Black coach to win, hence their support of the Pittsburgh Steelers. Personally you’d think that “my people” would embrace our post-racialness and like me, throw out all racial frames and subplots to the the game. I mean, how dare the Super Bowl be an event where race is infused? So what there are no black owners; the majority of the players are Black, no? See, unlike you folks, I’m a glass is half full sorta guy.

Black people also didn’t fail to notice this Super Bowl commercial:

Now of course what I saw was a pretty hilarious commercial. But of course my people didn’t find it as humorous as I did. Today, this commercial and it’s obvious stereotypically racist undertones are the talk of the town all across the inna’nets. MSNBC owned, The Grio is touting the commercial as perpetuating the ‘Angry Black Woman’ stereotype. Which might be true to an extent, but don’t we celebrate these images ourselves when we patronize NAACP Image Award nominated shows like, oh… The Real Housewives of Atlanta?

Listen, before we decide to stage yet another one of those trivial protest boycotts demanding this commercial be pulled by Pepsi. Here’s something to for youse Black people to think about: The racial angle of the commercial was obvious; yes. But the truth is, we’re post-racial now; commercials such as the above should no longer infuriate us. It is nothing more than comedy, and nothing else. Hell, if you wanna protest something, protest Martin Lawrence reprising his “Big Momma” role in yet another stupid movie.
If anything, walk away from this commercial with the real message, that it is now OK, for Black women (or Black people in general) to throw heavy objects at White women in public – tt’s accepted behavior; we’re post-racial. Look, I understand that Black women have a right to be hostile, as Sistatoldja puts it; but why upset the watermelon cart? Why go against the grain of our new-found post-racial bliss? Why let the angry black woman turn you into a Angry Black Woman? Why make this thing deeper than it really is?
If Black women are, in fact, constantly upset compared to other women, I’d chalk that up as a reaction to how they’ve been treated. We don’t pop out the womb with a screw face; the world provides the fodder for that a little later. Being constantly maligned and derided, having our looks marginalized (in this case, by juxtaposing them with the White feminine “ideal” before a Black man to show how much less appealing we are) and existing as one of the most misunderstood groups of people in the world is certainly a recipe to make a woman go mad…or angry. (READ MORE)I swear, sometimes when it comes to racism and racial stereotypes, you people are no different than the believers who find images of Jesus in moldy bread. But hey, I suppose that once Essence magazine and Steve Harvey gets done with this one (because there’s money to be made), brothas are gonna have to sneak around to drink Pepsi Max, because to do so means you’re a cheater and you love white women. And of course everybody knows that’s why single black women have a hard time becoming married, right? What, you didn’t know?